Brianna is a visionary strategist often developing innovative planning approaches and structures for large-scale health systems and multimarket organizations. As a director on the custom solutions Consulting team, Brianna performs customized market analyses for her clients on which she bases strategic direction for success in the new value-based and consumer-focused health care era.
Brianna collaborates with a variety of providers on strategic enterprise, growth and service line planning. She is particularly skilled at consumer strategy, helping organizations understand their unique consumer segmentation and the motivations driving health care decisions in their market. In addition, she guides suppliers in translating health care trends, understanding market readiness and constructing health system strategy. As a client manager for Sg2 educational offerings, she educates clients on the evolution of the health care landscape and its impact on organizational strategy.
Prior to joining Sg2, Brianna was part of Amgen’s commercial leadership program, a sales and marketing rotational program. As a graduate intern, she worked with a product marketing team to develop access and reimbursement strategies for a newly FDA-approved osteoporosis medication.
Brianna also worked at Chapin Hall at the University of Chicago with senior research fellows to evaluate social sector programs and initiatives funded by individual foundations and the government. Her efforts focused on child maltreatment prevention, juvenile justice and education. She was responsible for evaluating program performance, including achievement of metrics and stated goals, and providing recommendations for continued funding.
Brianna received her MBA with foci on health enterprise strategy and management, marketing, and organization management from the Kellogg School of Management at Northwestern University. She earned a BA in Latin American studies from the University of Chicago.