148: Direct to Employer Strategy: Tell a Good Value and Quality Story

This week on Sg2 Perspectives, Sg2 Senior Employer Outreach & Development Director MJ Burg and Senior Direct-to-Employer Network Development Director Benjamin Gazaway join us to talk about the what and how of direct-to-employer strategy. MJ and Benjamin share perspectives from both the employer and health system sides, covering various aspects of the direct-to-employer landscape and what the next generation of partnerships will look like.

We are always excited to get ideas and feedback from our listeners. You can reach us at sg2perspectives@sg2.com, find us on Twitter as @Sg2HealthCare, or visit the Sg2 company page on LinkedIn.