165: The New Growth Mindset: Customer Strategy
In today’s health care climate—where health systems are trying to balance growth with operational and financial challenges—Sg2 has been advising our members to focus on near-term growth by building a more deliberate funnel of the right patients for their systems. So in this week’s Sg2 Perspectives, we’re joined by Sg2 VP, Patient Activation and Consumer Innovation, Jon Barlow and Associate Principal Charlotte Brown-Zalewa to talk about the new growth mindset of customer strategy. Jon and Charlotte discuss near-term vs long-term consumer strategies, cross-team collaboration to accomplish customer-focused initiatives and how organizations can prioritize customer strategy work.
Learn more about employing a customer mindset for future viability in Sg2’s recent blog post.