179: Consumer Loyalty

This week on Sg2 Perspectives, we’re diving into the idea of customer loyalty in health care, so we invited members of Sg2’s Consumer Innovation team, Principal Yelena Bouaziz and Consulting Director Tek Vu, to talk about focusing and connecting consumer efforts with traditional strategy work. Yelena and Tek discuss customer loyalty in the realm of capacity and growth, customer loyalty metrics, and how organizations can get started with their customer loyalty strategy.

Read more about customer-driven growth strategy in Yelena’s blog post.

We are always excited to get ideas and feedback from our listeners. You can reach us at, find us on Twitter as @Sg2HealthCare, or visit the Sg2 company page on LinkedIn.

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