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68: System of CARE (Part 1 of 3): Not Your Mother’s Channel Strategy

This week’s Sg2 Perspectives kicks off a three-part series focusing on our latest thinking around Sg2’s longstanding care continuum framework, which we call the System of CARE. In this episode, we talk with Sg2 VP of Strategic Analytics Yelena Bouaziz about channel strategy, and how moving patients through a care continuum is no longer just about primary care referral volumes—health systems can now leverage claims data to help them understand which of their ambulatory assets drive patient loyalty. We also discuss how leading organizations are looking to nontraditional metrics, such as customer lifetime value and share of wallet, to drive their strategic investment decisions and, ultimately, successfully attract and retain patients within their own System of CARE.

 

We are always excited to get ideas and feedback from our listeners. You can reach us at sg2perspectives@sg2.com, find us on Twitter as @Sg2HealthCare, or visit the Sg2 company page on LinkedIn.

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