Health Care Landscape

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January 10, 2025

Strategy Is (Finally) Back in the Driver’s Seat

Health care organizations have turned the corner on pandemic recovery and are now strongly focused on strategy and investment.

Day-to-day operations have stabilized for most. But the industry’s competitive landscape has irrevocably shifted, and the performance gap between the best and worst has widened. Health systems must chart this new territory with less capital, which makes strategy—from both a financial and operational lens—essential.

So, what’s key heading into 2025? For one, a deep understanding about the value health systems bring to the communities they serve, as well as contemplating how scale, scope and system alignment contribute to this value proposition. For another, the foresight to determine where to differentiate, deselect or disrupt to steer incremental growth and quickly yield sustainable growth.

To guide that journey, we explore four trends that will drive strategy in the year ahead:

  • Improved patient access
  • Pharmacy innovation
  • Data and technology integration
  • New approaches to Medicare Advantage

View the 2025 Trends Report report online.

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Senior Vice President
With 16 years of experience in advanced analytics, informatics and health care research, Saloni has established herself as a leader in the health care industry. She recently served as the senior vice president of advanced analytics and informatics at Vizient®, where she led teams dedicated to enhancing analytics across the organization's quality, operational, cost and strategy products. Her work involved close collaboration with advisory services and performance improvement groups to drive cost reduction, reduce care variation and improve quality.