Our Life Sciences and Industry consulting practice, staffed by experienced health care industry experts, provides a unique blend of customized solutions to help you address key business issues, drive measurable results and achieve lasting value.

We provide expert-led, data-driven insights that identify opportunities for innovation and market growth, enable effective customer segmentation, and accelerate commercialization success.

Opportunity Identification

Through disease-based demand forecasting, we offer organizations a comprehensive view of market opportunities by disease, procedure, site of care, age, payer and geography, enabling them to develop strategies to capitalize on current and future growth opportunities.

Segmentation Strategy

By combining our unique integrated delivery network (IDN) segmentation methodology with Sg2’s innovation readiness model, market level insurance estimates, and economic index and market intelligence, we provide actionable insights into health care providers and markets around the country.

Commercialization Approach

Vital knowledge of health systems, current and emerging care delivery models, and utilization trends can help you develop winning value propositions for your targeted segments across your portfolio. We collaborate closely to develop actionable go-to-market plans and identify the most effective account strategies and launch activities to maintain market positions and relevance with C-suite stakeholders.

Customized Solutions include:

  • Commercial strategy
  • Provider and supplier convener
  • Market and IDN segmentation
  • Health system profiles
  • Value messaging
  • Data analysis
  • Market research
  • Voice of the customer clinical trial design input
  • Value analysis
  • Education and training

Our data-driven approach includes a suite of analytics tools that enables life sciences and industry organizations to gain insights into clinical, operational and market performance levels.

Impact of Change Forecast

An essential tool for decision-making, our Impact of Change® forecast provides the industry’s most advanced projection capabilities to accurately forecast national and market demand trends not only for the next year but for the next decade.


This tool empowers data-driven decisions by providing nationwide and hyperlocal insights for manufacturers, enabling you to craft winning sales and marketing strategies. We have the largest and most detailed dataset for medical device purchasing, with information drilled down to the month, facility and SKU level. The dataset captures more than 50% of the hospital market, 30% of the ambulatory surgery center (ASC) market and 25% of the physician office market (including office-based labs), among other alternative sites of care. Truth in the medical device market can only be found with precise data that provides transparent details and methods, including a meaningful capture of hospitals, ASCs and physician offices in a timely manner. We are your source for this truth.

Operational Data Base

Our database offers insights into the operational characteristics of hospital departments to support performance improvement, cost reduction and budgeting.

Clinical Data Base

With the Clinical Data Base, you can measure your quality and financial performance against other hospitals to identify, accelerate and sustain clinical improvements.

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