Jen Goff
DirectorAs a member of Sg2’s Intelligence team, Jen leads the development of thought leadership in behavioral health. She works closely with clients to provide comprehensive research and analytics-driven strategic intelligence.
In her current role, she contributes to projects including the annual development of Sg2’s Impact of Change® forecast and grouper methodology, as well as numerous service line specific white papers. She regularly interacts with members via webinars, planning retreats and education sessions on trends related to the behavioral health landscape.
Before joining Sg2, Jen worked at Geisinger, an integrated health system located in central and northeast Pennsylvania, for 14 years where she held multiple roles in finance and strategy. During her time at Geisinger she worked closely with the medicine and psychiatric leadership on their financial and strategic goals. In her last four years, she worked in the strategy and market advancement department leading the strategic insights team. She provided analytical and leadership support for development of the strategic plan, service line planning, program planning, geographic market assessments, and practice and hospital acquisition evaluations.
Jen earned a master in business administration from Bloomsburg University of Pennsylvania. She received her bachelor of science in accounting and business management from Lock Haven University.
In her current role, she contributes to projects including the annual development of Sg2’s Impact of Change® forecast and grouper methodology, as well as numerous service line specific white papers. She regularly interacts with members via webinars, planning retreats and education sessions on trends related to the behavioral health landscape.
Before joining Sg2, Jen worked at Geisinger, an integrated health system located in central and northeast Pennsylvania, for 14 years where she held multiple roles in finance and strategy. During her time at Geisinger she worked closely with the medicine and psychiatric leadership on their financial and strategic goals. In her last four years, she worked in the strategy and market advancement department leading the strategic insights team. She provided analytical and leadership support for development of the strategic plan, service line planning, program planning, geographic market assessments, and practice and hospital acquisition evaluations.
Jen earned a master in business administration from Bloomsburg University of Pennsylvania. She received her bachelor of science in accounting and business management from Lock Haven University.