Consumer Innovation

We’re enabling consumer-driven strategy for growth

In a rapidly evolving healthcare landscape, achieving sustainable performance is key to success. Many providers prioritize growth, but it’s crucial to find innovative ways to drive top-line performance. The COVID-19 pandemic has exposed vulnerabilities in the industry, emphasizing the need to diversify revenue streams, engage healthcare consumers and chart a new course for lasting success.

Are you ready to convert the consumer and thrive in this competitive market? Partner with us to unlock near-term revenue generation and long-term consumer loyalty.

Components for success

Improvements made in these three areas can generate immediate revenue and create long-lasting relationships between patients and providers.

Practice and Specialty Access Capacity and Throughput, Direct to consumer outreach and activation solutions, and physician outreach and referral management solutions.


Provider Connections & PRM

An optimized physician liaison program, as part of a prioritized physician engagement strategy, can generate up to $20M in net revenue for their system per year. If you’re looking to improve your physician network integrity, prioritize physician outreach planning, understand leakage impact, and improve liaison efficiency, we can help.

Tiller-Hewitt Consulting Services

Securing operational agility is necessary for the future of the healthcare market. Systems must be prepared to optimize access, capacity and throughput for rapid growth readiness. The new market is demanding more from their health systems. If you optimize your existing footprint, you can achieve near-term growth and revenue advances with this solution.

Customer Loyalty

Supercharge the growth engine by gaining key customer insights and leveraging longitudinal analyses to increase overall customer value, share of wallet and engagement. Build relationships and stop chasing transactional care with our solutions.


Our Consumer Innovation solutions help providers focus on engaging and activating consumers, strengthening referring-physician partnerships and building customer loyalty.


Related Sg2 and Vizient Resources

Sg2 Podcasts

Sg2 Blogs

Vizient Fact Sheets & Resources


Help with consumer innovation is a click away.
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Sg2 Experts

Jon Barlow

VP, Consumer Innovation & Patient Activation
Jon draws from longstanding health care consumer strategy experience to provide members data-driven, consumer innovation solutions that help drive rapid and impactful growth while improving the overall consumer experience.
Connect with me on LinkedIn.

Yelena Bouaziz

Principal, Solution Strategy and Innovation
Yelena is a seasoned thought leader, innovator and trusted advisor to health system leaders across the country in transforming health care delivery into a deeply consumer-centric and value-driven system of health and well-being.
Connect with me on LinkedIn.

Laurie Dowd

As a principle on the Consumer Innovation team, Laurie’s focus is on health systems’ identification and implementation of growth strategies.
Connect with me on LinkedIn.

Tara Gallagher

Associate Principal, Solution Strategy and Innovation
Tara has spent the past years focused on the development of Sg2’s next claims solution, Provider Connections, which is designed for business development and physician outreach teams to activate near-term growth.
Connect with me on LinkedIn.

Christine Sasser-Perry

Associate Principal
Christine serves as the subject matter expert for the Sg2 Consumer Innovation Solution, which focuses on helping hospital and health system clients acquire and retain new patients using a range of digital marketing, direct-to-consumer, physician loyalty and consumer/patient loyalty strategies.
Connect with me on LinkedIn.