Heidi has nearly 20 years of health care provider and professional service experience, with expertise in strategic planning and operational improvement. As a principal on Sg2’s Consulting team, she manages complex strategic engagements with academic medical centers, national health systems, regional health systems and community hospitals. A trusted advisor to many health care executives, Heidi answers challenging questions related to market relevance, sustainable growth, strategic partnerships, major investments and disruption/innovation.
Prior to joining Sg2, Heidi served as vice president of strategic planning for Medical City Healthcare (HCA North Texas Division), where she partnered closely with the Sg2 team. She was responsible for leading short- and long-range strategy development, executing strategic growth and expansion across the system. In addition, she oversaw the teams that support system operations and strategic planning. Previously Heidi was a director in the strategic transformation group of the PricewaterhouseCoopers health care advisory division. She led a broad range of strategic planning, operational improvement and transformation engagements. She has worked with acute care providers, academic medical centers, safety net systems, ambulatory networks and international health systems.
Heidi holds both a master of science in health care administration and a bachelor of arts in business administration from Trinity University in San Antonio. She is currently on the faculty for Trinity’s health care administration executive program. Heidi’s passion for the outdoors has also led her to serve as a board member for the Texas Trust for Public Land, whose goal is to improve physical and mental health by bringing parks and green space into communities.