Engaging Customers Through Meaningful Data-Driven Insights

Conversations with health care industry partners increasingly focus on how they can better engage their customers. It isn’t enough to just speak to current trends; the key to standing out with providers is offering unique, data-backed insights aligned to their priorities.

Deeper relationships require deeper commitment. Margins are tight, resources stretched and capacity constrained. Health systems want solutions that help them perform better, grow smarter and manage risk. To engage meaningfully, frontline teams must understand not just what they sell, but how it supports provider goals across quality, cost and access. At Vizient's 2025 Connections Summit, we showcased how data-driven insights fuel these conversations. 

One session featured the partnership between BD Advanced Patient Monitoring and AdventHealth, designed to improve outcomes for cardiac surgery patients. Sg2 Life Sciences Consulting facilitated use of the Vizient Clinical Data Base (CDB) to monitor outcomes following cardiac interventions. The improved protocols and processes derived from the partnership drove reductions in ICU use, length of stay and direct costs—outcomes that transformed conversations with hospital leaders. 

These stories reflect how strategic, outcomes-focused collaboration is reshaping provider-supplier partnerships. But not every customer or market needs the same approach. Knowing where to prioritize effort requires data-driven customer segmentation. 

Engagement today is about more than presence—it's about insight. The right data—and insights—sharpen your strategy and strengthen customer relationships. Let’s engage smarter.

Download the Sg2 Life Sciences Q4 Newsletter to gain more data-driven insights that can help strengthen customer engagement and guide your strategic decisions. Contact us to learn more about Sg2’s Life Sciences offerings.