Executive Leadership

With combined health care experience that spans decades, the Sg2 leadership team brings a unique understanding of the strategic, clinical, financial and operational issues that hospitals and health systems face.


Aaron Gerber, MD, MBA President

Aaron provides overall leadership and strategic direction for Sg2, guiding the organization to enable health care executives to make better, faster strategic decisions through Sg2’s unique combination of expertise and analytics. A values-driven leader with an entrepreneurial spirit, Aaron has 20+ years of experience working with a broad set of...

Steve Waldon, Chief Technology Officer

Steve Waldon Chief Technology Officer

As Sg2’s chief technology officer, Steve leads the strategy and product development of Sg2’s proprietary data and analytic systems with nearly 30 years of experience in the health care and Internet technology industries, including the development, research and strategic marketing of technology products. Previously, Steve spent several years developing algorithmic...

Bill Woodson, Senior Vice President - Center for Strategic Planning

Bill Woodson Senior Principal

Bill is a visionary on the future of health care and serves as a national thought leader for Sg2. As senior principal, he leads Sg2’s strategic planning research, focusing on developments in health care strategy, policy and growth. He is a frequent keynote speaker at Sg2 events and other industry...

Joan Moss, RN, MSN, Senior Vice President and Chief Nursing Officer - Center for Performance Strategy

Joan Moss, RN, MSN Senior Principal and CNO

Joan is the management leader for the Sg2 Intelligence team, overseeing Sg2 Intelligence experts and thought leadership development. As the senior leader of Sg2’s performance strategy research, Joan works with client executive leaders to improve growth and performance across the care continuum, predicated on the doctrine that success depends on...

Catherine Maji Vice President, Consulting and Intelligence Operations

As an Sg2 veteran of 11 years, Catherine provides operations oversight and talent management development for the Sg2 Consulting and Intelligence teams, leveraging more than 20 years of health care and professional service experience. Previously, Catherine led consulting engagements as well as thought development for strategic topics, including ambulatory strategy...

Jim Reilly

Jim Reilly Senior Principal

Jim provides leadership and strategic direction for Sg2 Consulting, overseeing the development of strategies for health systems and medical groups to drive growth and elevate the value of care provided. Jim’s health care career spans more than 25 years and includes significant nationwide consulting engagements with health systems and physician...

Jay Warden

Jay Warden Senior Principal

As the leader of Sg2 Consulting’s Chicago-area practice, Jay advises hospitals, health systems, academic medical centers, medical groups and life sciences companies in several practice areas, including enterprise strategy, value-based care strategy, physician alignment and community health improvement. He is a frequent speaker and author for national organizations and publications,...

Eric Themm

Eric Themm Senior Principal

Eric is a member of the Sg2 Executive Committee and managing principal of the Los Angeles office. He brings more than 30 years of experience in the health care industry where he has worked with a broad range of health care provider organizations, including multi-hospital systems, independent hospitals (eg, community,...

John Becker, Senior Vice President - Sales and Client Engagement

John Becker Senior Vice President

As an Sg2 veteran of more than 12 years, John leads Sg2’s Service and Strategic Accounts teams, partnering with academic medical centers, premier integrated delivery systems, prominent national health systems and leading community hospitals to deliver Sg2’s value proposition, while helping set and execute the organization’s strategic direction as a...

Tom Potter, Senior Vice President - Sales and Client Service Delivery

Tom Potter Senior Vice President

As a valued leader at Sg2 since 2011, Tom is responsible for Sg2’s business development teams that support more than 1,600 health care organizations. He helps senior health care leaders across the country identify new opportunities for growth and introduces prospective clients to Sg2’s products and services. Additionally, as a...

Jade Olson Vice President of Finance

As the head of finance for Sg2, Jade is responsible for financial reporting, preparation of the annual budget and monthly forecasts, and operational finance. He also oversees sales incentive plans for senior members of the sales, service and consulting teams and supports Sg2’s overall strategy and planning process as a...

Nicole Cumorich Vice President

More information coming soon.