AboutExecutive Leadership

Executive Leadership

With combined health care experience that spans decades, the Sg2 leadership team brings a unique understanding of the strategic, clinical, financial and operational issues that hospitals and health systems face.

Steve Waldon, Chief Technology Officer

Steve Waldon Chief Technology Officer

As Sg2’s chief technology officer, Steve leads the strategy and product development of Sg2’s proprietary data and analytic systems. Steve brings nearly 30 years of experience in the health care and Internet technology industries to his role. His experience includes the development, research and strategic marketing of technology products. He...

Steve Miff, PhD

Steve Miff, PhD Senior Vice President and General Manager

As senior vice president and general manager at Sg2, Steve focuses on strategy and innovation to refine and broaden Sg2 solutions and drive customer impact and growth. He has overall P&L responsibility for the business and directly oversees the Intelligence, Consulting, and Product Strategy and Management teams. Steve was most...

Joan Moss, RN, MSN, Senior Vice President and Chief Nursing Officer - Center for Performance Strategy

Joan Moss, RN, MSN Senior Vice President and Chief Nursing Officer

As the senior leader of the Sg2 Center for Performance Strategy, Joan specializes in working with executive leadership teams to improve growth and performance across the continuum. The Center for Performance Strategy works from the perspective that an organization’s future success depends on its ability to demonstrate strong performance in...

John Becker, Senior Vice President - Sales and Client Engagement

John Becker Senior Vice President - Strategic Accounts

As a senior vice president, John directs Sg2’s strategic accounts team and works with major health systems across the US and around the globe. John and his team are responsible for developing new relationships with hospitals and health care systems and delivering on Sg2’s value proposition with academic medical centers,...

Bill Woodson, Senior Vice President - Center for Strategic Planning

Bill Woodson Senior Vice President

Bill is a senior vice president and national thought leader for Sg2. He co-leads Sg2’s Center for Strategic Planning, focusing on developments in health care strategy and growth. He and his team develop advanced analytics, publications, courses and conferences for more than 1,200 organizations across the health care industry. A...

Tom Potter, Senior Vice President - Sales and Client Service Delivery

Tom Potter Senior Vice President - Business Development

As the senior vice president of business development for Sg2, Tom is responsible for a team of sales individuals that support more than 1,200 health care organizations. In this role, he is responsible for helping hospitals and health systems across the US identify new opportunities for growth and profitability and...

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