73: System of CARE: AMC Channel Strategy—Referrals and Relationships

Previously on Sg2 Perspectives, we discussed our care continuum framework—the System of CARE—and how health systems can attract and retain patients within their care continuum. This week, we shift that discussion to focus on patient access strategy for academic medical centers (AMCs), as Sg2’s Intelligence Director and Medicine Lead Justin Cassidy, PhD, and Director of Strategic Analytics Rahul Gandhi join us to talk about how AMCs traditionally think about patient access channels, key challenges in maintaining and growing referrals, and the importance of forming relationships with payers, physicians and patients to understand access channels and hone strategy.

Check out Sg2 Perspectives episode 68, System of CARE (Part 1 of 3): Not Your Mother’s Channel Strategy, for the first episode in this unofficial series!

We are always excited to get ideas and feedback from our listeners. You can reach us at, find us on Twitter as @Sg2HealthCare, or visit the Sg2 company page on LinkedIn.

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